Someone who pays the bills. Someone with a need that we can fulfill. Someone who buys what we sell. A pain in the a__! And there are even more ways to describe customers. Some customers we love, some we love to hate. But before we share our own answer to this questions, let’s first ask, so what makes this question; “what’s a customer?” important?
- Because our mindset and attitude influence our perspective about customers.
- That perspective influences our action and behaviours.
- And our actions and behaviours influence the outcome of our customer interactions.
Your Price is NOT Too High was our theme for May’s Leadership Fitness Camp, our online monthly webinar series designed for your monthly regimen of leadership and sales training. This is not new terrain for us. We featured this topic extensively in three instalments and summarized our findings and teaching in this post last year. Please review it as you’ll likely find some valuable and likely provocative insights on concepts such as commoditization and how timeframe creates interactions or transactions. And you’ll sample some tactical tips such as dealing with the ever popular false objection that your price is too high, and having moments of truth with your customers.
Oh, right, our answer to the question posed in the title of this post, what’s a customer… “Someone who’s success and development depends on interactions with you”. Now put that in your mindset and attitude, see its effect on your actions and behaviours, then reap the benefits of improved outcomes. If you want to know more about how Leadership Fitness Camp can equip you to be an amazing sales leader, want to challenge or question anything you’ve read here, drop me a line. I’d love to speak with you.
And in the meantime, remember that everyone wants to buy, they just don’t want to be sold to.