The 2012 Olympic Games’ opening ceremonies are scheduled on July 27th and the world will be treated to some of the finest examples of physical, professional accomplishments. These athletes have found what they love and love what they do, they make a difference, perform at their best, and lead their teams to exceptional results. They’ve made the commitment and worked/trained hard. An indispensable ally in their quest is their Coach, the person(s) supporting them, challenging them, encouraging them, and championing them along the journey. To be without a Coach would be unthinkable in this world of high performance.
Yet in the world of high performance in business, most managers, executives, and business owners aren’t even aware they can access the same type of support to help them perform at their best and achieve their goals. In 2010, the International Coach Federation commissioned a Global Consumer Awareness Study, conducted in 20 countries including Canada and the US, by PwC. Here are a few of the interesting findings in the report. Only 51% of respondents in the study are generally aware of Coaching, with most (39%) only “somewhat aware”.
It’s no surprise that with only 12% of the respondents being “very aware” of Coaching, that in Canada 91% reported to not having been in a professional coaching relationship. Also not surprising given low levels of awareness of Coaching that in North America 86% said they either wouldn’t consider or are unsure about considering Coaching.
There’s a real hidden gem in Coaching for professional development because of the relatively small numbers in the participant sample who’ve been in a professional coaching relationship, 83% were satisfied; with 36% declaring they were “very satisfied”. Furthermore, nearly 75% said they’d recommend Coaching, with 31% declaring they were “extremely likely to recommend Coaching”.
The top 3 reasons for choosing Coaching was to “optimize individual-team work performance”, for “increased self-confidence”, and to “expand career opportunities”. Anything in there resonate with you?
So there it is… low awareness of Coaching, but high levels of satisfaction and recommendation. In this highly competitive world of business… do you want to maximize your impact? Do you want to perform at your best? Do you want to lead a high performance business/organization? Do you want to find what you love and love what you do? Find your hidden gem of Coach.